We define ambiance as the mood or the atmosphere that we encounter in a particular place at a particular instance of time. Ambiance, in this context, is a very important aspect of the hotel experience. It’s not really something guests see, but rather something that is felt, something that is experienced.
Without ambiance, hotels will simply be buildings with a bunch of rooms for lodging-and nothing more. Ambiance helps transform the hotel from a building with accommodations to a home away from home, an establishment where guests can be alive and well. Ambiance is the hotel’s character, important both for the hotel’s own mark as well as for the enjoyment of its many patrons.
Take the Gravetye Manor Hotel, for example. It is perhaps one of the most ambiance-filled hotels ever. This garden hotel located in England may not be the most flamboyant and spectacular hotels in the world, but it is filled with an inherent beauty and character afforded by the garden, the hotel’s stone construction, and a remarkable view of the surrounding English countryside. Its unchanging composition makes travelers come back for more.
Another excellent example is the roof of the Lebua at State Tower, located at the heart of Bangkok, Thailand. With its breathtaking perspective overlooking the sprawling Bangkok cityscape, it’s no wonder many voted it one of the most ambient hotels in Asia.
See, the thing about ambiance is that one hotel doesn’t have to be located anywhere in particular just to simulate an atmosphere. Sure, being surrounded by lush groves and a rustic setting helps create a particularly relaxing mood, but it takes more than location to pull it off.
When it comes to creating that perfect atmosphere, well-appointed rooms that complement the hotel’s desired theme or character are always a big plus. Every tiny little detail should be able to work with every other detail as well as the environment, in order to create a unified mood that meshes together perfectly to achieve the desired result.
Sometimes it’s all about getting all things perfectly matched. From the food to the furnishings to the music played in the dining hall, these details all help create a unique ambiance. Lighting, of course, has a big effect on the ambiance. Even the decorations on the doors and the intricate tapestries adorning the walls play a significant role in establishing a mood inside the hotel.
People look for ambiance practically everywhere, from where they will be sitting at lunchtime to where they will be drinking their venti caramel frappuccino when the night comes. Atmosphere is everything-well, maybe not everything, but it sure is a very big something-especially when it comes to choosing hotels. Getting that particular mood just right helps establish the character of the hotel, and it is this defining characteristic that will help make guests book at the hotel more than once. Great ambiance translates to happy clients, and having that down pat means the hotel is well on its way to success.
